Partnering with MSCHF, the ultimate non-conformists, and amplified by Hypebeast, Samsung introduced the Galaxy Ring—an innovative wearable setting Samsung Galaxy apart from other smartphone brands.

The collaboration took the internet by storm with a surprising "Gift from the Galaxy" campaign, leveraging MSCHF's signature out-of-the-box thinking to elevate the Galaxy Ring’s presence and send waves through social conversations. By pushing the boundaries of technology and culture, this activation showcased how Samsung’s cutting-edge tech can shape the future of wearables in a bold and unforgettable way.