Since 2022, tms has maintained and activated one of Samsung’s key mobile gaming strategic relationships, Samsung Galaxy & Tribe Gaming, North America’s largest mobile gaming and esports organization.
Leveraging the power of Samsung Galaxy’s ecosystem, Tribe Gaming has elevated its gameplay and content creation. This collaboration includes a wide array of custom programs, showcasing the synergy between innovative technology and elite mobile gaming.
Performance Highlight
At the start of the Tribe Gaming and Samsung Galaxy partnership, Apple was the most beloved brand within the Tribe Gaming community - outperforming Samsung Galaxy by 16 %pts.
Within a year of the relationship, Samsung Galaxy surpassed Apple as being the most beloved smartphone brand within the Tribe Gaming community. Samsung Galaxy “Proud to Own” brand metrics increased by 6 %pts and Apple “Proud to Own” brand metrics dropped 19% pts.
Work Samples
Click each image to learn more