Samsung’s newest gaming brand partnership seeks to disrupt gamer stereotypes and elevate underrepresented women gamers.
By equipping XSET’s Queens with top-tier Samsung Galaxy devices optimized for mobile gaming and content creation, we’re empowering these talented gamers to elevate both their gameplay and lifestyle content. Through high-profile activations, Samsung is helping the XSET Queens take their gaming and creative pursuits to the next level, showcasing their exceptional skills and inspiring the next generation of gamers.
Performance Highlight
The XSET community is incredibly passionate and dedicated, often looking to their favorite creators for inspiration and recommendations. Since the launch of the partnership, posts have been outperforming the targeted click-thru rate by 24x.
Work Samples
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Unboxing & Announcement
NYCC Activation
Announcement Livestream