Hi, and welcome! Here’s a bit more about me.
About
I've spent 10 years on the agency side helping brands connect with culture through smart, engaging work. I’m ready and eager to make the move to the brand side, where I can drive decisions that push the brand forward and make an impact.
Work
In this portfolio, you’ll see how my team and I consistently pushed the product positioning and campaign idea based on ever-evolving culture. With bold strategies and bespoke marketing programs, we created work that not only delivered results but drove conversation.
Most Recent Client & Role -
Creating, planning and launching bespoke brand partnership programs for Samsung.
Samsung Galaxy is the challenger mobile brand in the US, and our objective is to build brand affinity and drive consideration with Gen Z - the next generation of smartphone buyers. Our approach pairs Samsung Galaxy with Gen Z-relevant brands, creating custom programs that showcase the unique power and capabilities of the devices in authentic and impactful ways. The results are symbiotic partnerships that elevate both brands.
Client
Samsung Mobile eXperience
Year
2021-Current
